Similar to MBA66, M777 deploys first-party online betting system to carry out its businesses. Its customers are allowed to play live casino games, sports betting, online slot games, and so on through one single platform with one single game wallet. Some say this could be the next trend in the local online casino industry, if so, M777 has already proven its capability in performing such a business model. It has a strong team of customer service representatives where customer relationship has been well-maintained since incorporation. Additionally, the M777’s mobile application has further increased the user-friendliness of its platform, where users are allowed to perform any actions as they can on a desktop version. In view of the increasing needs for mobile gambling platform in Malaysia, this has undoubtedly helped to gain a considerable amount of market share against its competitors. However, a player may not be able to find some of the most popular slot game products, such as SCR888, which is considered a disadvantage to customers.
M777 is claimed to be one of the first established online betting companies in Malaysia, aiming to provide the most sophisticated online gambling platform to all online gamblers in Malaysia. By targeting more internet-savvy online casino players, M777 has continued to put up much efforts in the area of digital marketing therefore securing top place in terms of google ranking. It has competitive advantages with well-developed online gaming system, which is then supplemented by superb graphic design that would induce a casino player to bet non-stop under a safe and comfortable online betting environment.